- Easier to read and navigate on a small screen
- No zooming in/out needed
- Shorter page load times on 3G/EV-DO/EDGE data
- Avoid inefficiencies and running down of small data plan caps (such as AT&T’s 200 MB and 2GB data plans)
- Additional functionality on touchscreen phones
- It’s very simple to add!
* For more features and customizability, there is WPTouch 2.0 Pro, which costs $29.